Set Sail

· In 1996, the predecessor of the company, the "Hemingway Shoe House" self-employed business, was established in Tianjin, focusing on the retail business of women's shoes;

· In 1999, operated women’s shoe wholesale business in Guangzhou Tianhe Shoe City.

Two-wheel drive of domestic market and overseas market

· In 2001, Guangzhou Hemingway Liurong Shoes Co., Ltd. was established. Its business mainly focuses on the design and wholesale of women's shoes, with Southeast Asia as the leading market sales;

· In 2005, a domestic sales center was established to officially explore the domestic market, and a design studio was established at the same time. With years of accumulated experience and in-depth cooperation with many internationally renowned brands, Liurong Shoes' product development, design and production system have become increasingly sophisticated. Mature, it has gradually formed a unique design concept; and a complete system of OEM and ODM.

Deep internationalization and launch of branding strategy in domestic market

· In 2005, Hong Kong Xinjunlue Enterprise Co., Ltd. was registered and established in Hong Kong to develop foreign trade markets mainly in Europe and the United States;

· On February 28, 2006, the company expanded its product line; developed agency channels and launched the fashionable women’s shoe brand covi’s;

· In April 2010, a R&D center was established and famous domestic and foreign designers were hired to cooperate;

· In 2011, Guangzhou Xinjunlue Shoes Co., Ltd. was established, with independent foreign trade export rights.

Take-off period: Establishing overseas business as the dominant factor

· On August 31, 2014, with the continuous development of business, the company's operating area expanded from more than 400 square meters to more than 3,800 square meters; creating a fashionable, free and modern working environment;

· Participate in the Canton Fair (China Import and Export Fair) in 2016, conduct in-depth exchanges with buyers and suppliers at home and abroad, explore cooperation opportunities, and explore new market channels. It also provides opportunities to understand international market trends and competitor dynamics, helping companies formulate more precise marketing and development strategies;

· In 2019, participate in the Hong Kong APLE exhibition. It is a strategic move for the company, which will help enhance the company's influence and competitiveness in the Asia-Pacific market, expand its business scope, and promote the international development of the brand;

· Participate in the Milan Shoe Show in Italy in 2021. By participating in such an international exhibition, the company can not only expand its business scope, but also communicate with the world's top footwear brands and designers to jointly discuss the development direction and future trends of the industry.